hi 👋 I'm Robin Johnson
Robin Johnson
Website & E-Commerce Architect | Digital Sales & Marketing Strategist | Brand Marketing Specialist
Looking for the next opportunity to make a change. The digital way.
I have over 25 years' experience building and optimising websites, managing online retail platforms and crafting effective marketing strategies.
For more than 25 years, I've been working with clients on a range of projects, gathering experience in diverse areas and a wide range of industries.
I have a proven track record of increasing brand awareness, driving traffic, and boosting sales through comprehensive digital strategies and I am adept at leveraging data analytics to inform decision-making and optimise marketing efforts. I am proficient in SEO, SEM, content marketing, social media, and email marketing and I have a proven ability to lead cross-functional teams, manage complex projects, and implement SEO best practices. I have extensive experience in both online and offline sales practices.
Recommendations
Work Experience
2023-Present
E-Commerce Manager
Adnam's Brewery
Southwold, Suffolk
I am responsible for looking after the day to day running of Adnam’s E-Commerce site, maximising sales volumes and achieving budgeted GPs for the operation of a profitable online e-commerce presence. I ensure all products are well curated and the site is easy to navigate to encourage increased basket spends, repeat purchases. I also work closely with other departments, providing feedback to the central team on performance metrics.
2017-2024
Managing Director
Red Rocket Digital
Suffolk
As the Managing Director I was responsible for the day to day running of the agency, strategy planning, scheduling and delivery of marketing campaigns across a variety of industries, ensuring that all campaigns were targeted and effective in attracting potential customers
2010-2012
Internet Services Director
BPE Business Connections
East Sussex
I assisted in the setting up of this new business - a virtual office and meeting room provider. I was responsible for designing and developing their online presence and all related activities.
2009-2010
Owner & Founder
Arsenal Insider
East Sussex
I designed and developed an Arsenal supporters’ club blog site to provide fans with news and information on their club. I set up advertising partnerships and managed contributors, building the site to the point where it was receiving over 5 million unique views per month. The site was sold to a US-based buyer in 2010.
2007-2009
Sales Manager
Secom
East Sussex
Sales Executive for Secom Fire, involved identifying and pursuing new sales opportunities in the fire safety and security industry.
2003-2006
Sales Manager
Chub
East Sussex
Sales Executive for Chubb Fire, included generating new business opportunities and promoting Chubb's fire protection and safety solutions to potential clients.
2000-2003
Manager
The Roebuck Inn
Wiltshire
Manager of a local village pub and restaurant.
- Duties included daily management inc beating budgets, staff training and stock ordering.
1997-2000
Manager
Bass Taverns
East Sussex
Restaurant manager for Harvester restaurants followed by Manager of The Counting House Public House in Eastbourne.
- responsible for the daily management of both locations inc beating budgets, staff training and ordering.
Education & Experience
- Google Adwords Certified
- Duda Certified Platform Specialist
- Duda Certified Web Designer
- Various SEO and Marketing Certifications
- Microsoft Office incl Word & Excel
- Adobe Suite incl Powerpoint, Photoshop, InDesign & Illustrator
- Google Suite incl Google Mail & Google Sheets
- Mobile and Desktops
- Networking
- Infrastructure
- Programming Languages
incl HTML, CSS, PHP, Javascript & SQL
Professional skills
Entrepreneurial Mindset
Go-to-Market Planning
Teamwork & Collaboration
Digital Analytics
Get in Touch
Want to hear more about me and how I can help your business to succeed? Send me an email or call me and let's talk.