Robin Johnson
Website & E-Commerce Architect | Digital Sales & Marketing Strategist | Brand Marketing Specialist
Embracing New Opportunities to Drive Change
Harnessing over 20 years of experience in digital marketing, e-commerce, and technology fuelled growth, I am dedicated to empowering brands to create captivating online identities that increase traffic, drive sales, and foster lasting customer connections.
My journey began with a passion for creating seamless digital experiences and impactful marketing strategies. Over the years, I’ve worked across diverse sectors—including B2B, D2C, SaaS, lifestyle brands, and FMCG—delivering tailored solutions that blend creativity, data, and technology to drive measurable growth.
I take a holistic approach to digital growth, spanning SEO, paid media, content marketing, email automation, CRO, and website optimisation. With hands-on expertise in managing platforms like Wordpress, Shopify Plus, Magento, and WooCommerce, I ensure user experiences are frictionless and conversions are maximised.
Data-driven decision-making is at the core of my work. I leverage analytics tools such as Google Analytics, GA4, and HubSpot to monitor performance, uncover insights, and refine campaigns for maximum ROI. My collaborative style means partnering effectively with cross-functional teams, agencies, and stakeholders to align digital initiatives with wider business objectives.
What excites me most is the future of AI in marketing. From personalisation and predictive analytics to campaign automation and enhanced customer journeys, I see AI as a transformative force in how brands engage and grow. I am particularly focused on exploring how emerging AI tools can unlock new levels of creativity, efficiency, and scalability in digital marketing.
Beyond professional accomplishments, I bring a genuine passion for digital innovation—fuelled by curiosity, adaptability, and a commitment to delivering engaging, meaningful experiences that resonate with audiences.
Recommendations
Work Experience
E-Commerce Manager - Adnam's plc
Sector: FMCG / Retail |
Location: Suffolk |
Dates: 2023 – 2025
Focus: Digital Strategy, Site Optimisation, UX & Conversion
- Transformed Adnams’ ecommerce performance, increasing online sales by 45%.
- Conducted a full digital audit and implemented data-led UX improvements.
- Led ecommerce operations across product curation, campaign planning, and site content.
- Managed cross-functional collaboration with marketing, supply chain, and customer service teams.
- Delivered actionable reporting to inform board-level decisions and long-term digital strategy.
Managing Director - Red Rocket Digital
Sector: SaaS / Lifestyle / Retail
Location: Suffolk |
Dates: 2017-2023
Focus: Digital Strategy, Site Optimisation, UX & Conversion
- A successful digital marketing consultancy working with many brands across diverse sectors.
- Delivered full-funnel strategies including SEO, PPC, content, email, and social media.
- Built and scaled multiple client e-commerce platforms (Shopify, WooCommerce, Magento).
- Advised on brand positioning, data analytics, and growth marketing tactics.
Internet Services Director - BPE Business Connections
Sector: B2B
Location: East Sussex
Dates: 2010-2017
Focus: Digital Product Development, Client Acquisition, Virtual Office
- Led the design and development of digital services, including the successful launch of a virtual office platform that supported business scalability.
- Oversaw website projects and digital infrastructure, improving UX and boosting lead generation through targeted acquisition strategies.
- Spearheaded the launch of new digital products, creating multiple revenue streams and enhancing the company’s value proposition.
- Secured major contracts with organisations including the NHS and TAS Support Group, helping establish BPE as a trusted service provider.
- Played a key role in supporting
business expansion efforts, including physical office growth and broader digital transformation initiatives.
Owner & Founder - Arsenal Insider
Sector:
Location: East Sussex
Dates: 2008-2010
Focus: Digital Publishing, Audience Strategy, Exit Strategy
- Founded and scaled a digital news platform dedicated to Premier League football, attracting a loyal and growing fanbase.
- Led all aspects of the business—from content strategy and SEO to monetisation and marketing—driving sustained traffic and engagement.
- Successfully negotiated and completed a sale to a US-based buyer, achieving a full exit and demonstrating strong commercial acumen.
Education & Experience
- Google Adwords Certified
- Duda Certified Platform Specialist
- Duda Certified Web Designer
- Various SEO and Marketing Certifications
- Microsoft Office incl Word & Excel
- Adobe Suite incl Powerpoint, Photoshop, InDesign & Illustrator
- Google Suite incl Google Mail & Google Sheets
- Mobile and Desktops
- Networking
- Infrastructure
- Programming Languages
incl HTML, CSS, PHP, Javascript & SQL
Professional skills
Entrepreneurial Mindset
Go-to-Market Planning
Digital Marketing
E-Commerce Management
Multi-Channel Retail
Omni-Channel Integration
Ai Consultant
Data & Analytics
Campaign Leadership
Technical Proficiency
Growth & Retention
Customer Journey Mapping
A/B & Multivariate Testing
KPI Tracking & Development
Compliance & Innovation
Content & Storytelling
CRO & A/B Testing
Inventory & Stock Management
D2C & B2B Sales Growth
Get in Touch
Want to hear more about me and how I can help your business to succeed? Send me an email or call me and let's talk.