Robin Johnson
Website & E-Commerce Architect | Digital Sales & Marketing Strategist | Brand Marketing Specialist
Looking for the next opportunity to make a change. The digital way.
With over 25 years of experience in digital marketing, e-commerce, and technology-driven growth, I specialise in helping brands build powerful online presences that drive traffic, increase sales, and foster lasting customer relationships.
My journey began with a passion for creating seamless digital experiences and effective marketing strategies. Over the years, I have worked across diverse sectors—including D2C retail, SaaS platforms, lifestyle brands, and FMCG—delivering tailored solutions that combine creativity, data, and technology.
I pride myself on a holistic approach to digital growth, from SEO and paid media campaigns to content marketing, email automation, and website optimisation. My expertise spans managing e-commerce platforms like Shopify Plus, Magento, and WooCommerce, ensuring best-in-class user experiences and maximised conversion rates.
I believe in data-driven decision-making, leveraging analytics tools like Google Analytics and HubSpot to continuously measure performance and optimise campaigns for maximum ROI. My collaborative style means working closely with cross-functional teams, agencies, and partners to align marketing efforts with broader business goals.
Beyond professional accomplishments, I bring a genuine passion for digital innovation—which fuels my commitment to delivering engaging digital experiences that resonate deeply with audiences.
Recommendations
Work Experience
E-Commerce Manager - Adnam's plc
Sector: FMCG / Retail |
Location: Suffolk |
Dates: 2023 – Present
Focus: Digital Strategy, Site Optimisation, UX & Conversion
- Transformed Adnams’ ecommerce performance, increasing online sales by 45%.
- Conducted a full digital audit and implemented data-led UX improvements.
- Led ecommerce operations across product curation, campaign planning, and site content.
- Managed cross-functional collaboration with marketing, supply chain, and customer service teams.
- Delivered actionable reporting to inform board-level decisions and long-term digital strategy.
Managing Director - Red Rocket Digital
Sector: SaaS / Lifestyle / Retail
Location: Suffolk |
Dates: 2017-2023
Focus: Digital Strategy, Site Optimisation, UX & Conversion
- A successful digital marketing consultancy working with many brands across diverse sectors.
- Delivered full-funnel strategies including SEO, PPC, content, email, and social media.
- Built and scaled multiple client e-commerce platforms (Shopify, WooCommerce, Magento).
- Advised on brand positioning, data analytics, and growth marketing tactics.
Internet Services Director - BPE Business Connections
Sector: B2B
Location: East Sussex
Dates: 2010-2017
Focus: Digital Product Development, Client Acquisition, Virtual Office
- Led the design and development of digital services, including the successful launch of a virtual office platform that supported business scalability.
- Oversaw website projects and digital infrastructure, improving UX and boosting lead generation through targeted acquisition strategies.
- Spearheaded the launch of new digital products, creating multiple revenue streams and enhancing the company’s value proposition.
- Secured major contracts with organisations including the NHS and TAS Support Group, helping establish BPE as a trusted service provider.
- Played a key role in supporting
business expansion efforts, including physical office growth and broader digital transformation initiatives.
Owner & Founder - Arsenal Insider
Sector:
Location: East Sussex
Dates: 2008-2010
Focus: Digital Publishing, Audience Strategy, Exit Strategy
- Founded and scaled a digital news platform dedicated to Premier League football, attracting a loyal and growing fanbase.
- Led all aspects of the business—from content strategy and SEO to monetisation and marketing—driving sustained traffic and engagement.
- Successfully negotiated and completed a sale to a US-based buyer, achieving a full exit and demonstrating strong commercial acumen.
Education & Experience
- Google Adwords Certified
- Duda Certified Platform Specialist
- Duda Certified Web Designer
- Various SEO and Marketing Certifications
- Microsoft Office incl Word & Excel
- Adobe Suite incl Powerpoint, Photoshop, InDesign & Illustrator
- Google Suite incl Google Mail & Google Sheets
- Mobile and Desktops
- Networking
- Infrastructure
- Programming Languages
incl HTML, CSS, PHP, Javascript & SQL
Professional skills
Entrepreneurial Mindset
Go-to-Market Planning
Digital Marketing
E-Commerce Management
Multi-Channel Retail
Omni-Channel Integration
Data & Analytics
Campaign Leadership
Technical Proficiency
Growth & Retention
Customer Journey Mapping
KPI Tracking & Development
Compliance & Innovation
Content & Storytelling
CRO & A/B Testing
Inventory & Stock Management
D2C & B2B Sales Growth
A/B & Multivariate Testing
Get in Touch
Want to hear more about me and how I can help your business to succeed? Send me an email or call me and let's talk.